In business there comes a time when you want to branch out and 
boost revenue through the offering of other products or services. The car company, Scion, is doing just that with the launch of their own sportswear collection called "Release". To celebrate, Scion will host a celebrity charity golf invitational from March 19-21st at the Arizona Biltmore Resort and Spa and the Tournament Players Club.
"Release" combines traditional golfwear with high-end "urban" sportswear. Blue and Jupiter, two streetwear designers, were selected in a nationwide search to design the collection.
So, if you're buying a Scion, don't be surprised if you're asked, "Would you like a golf shirt to go with that car?" I think it's a great concept. Wouldn't that be great if I could team up with Audi to create a line for them?
*Source: Adrants.com
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» Here's the Latest Fashion Scoop from TheRunwayScoop
First it was Scion wanting to join the fashion world, now it's Samsung. This electronics giant will be launching a fashion brand in the United States come 2008. However, Samsung has always had a propensity for fashion. Samsung current... [Read More]
Tracked on: March 21, 2006 1:44 PM | Permalink to Trackback