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Mar29
Fashion Integration
Just when you think you can't grow anymore, you decide to join forces with another company and have some fun in the process.  I'm seeing it more and more now, this integration of fashion with other business ventures.  I talked about this a little last week with regards to venturing into different markets.  And I just found out that Hugo Boss will be working with a night club in Miami where the club's staff will be wearing Hugo Boss exclusively.

Which reminds me, last week I received a Wynn magazine.  I know I wynn magazine.JPGhadn't subscribed to Wynn magazine, so when I opened it, the first page was a "letter" from Stephen. A. Wynn, the CEO of the Wynn, Las Vegas Hotel & Resort:

"As a subscriber to one of the world's best fashion magazines, we would like to present to you the Wynn Magazine...you will discover that Wynn Las Vegas shares the same sensibilities in lifestyle and fashion with the readers of Vogue.  Just as the readers look to Vogue to seek out new ideas in their life, Wynn Las Vegas looks to the fashion world for inspiration."

The magazine is full of wonderful glossy photos and it gives me the idea that yes, fashion is somehow connected to everything we do.  Fashion inspires us in many areas of our life.  It may even influence our decision on what hotel we choose to stay at in Vegas!


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