Anyone in business will tell you that if you want to increase revenue 
and exposure to different markets, a joint venture is a strategy to consider.
An example of joint ventures in the fashion industry is a recent agreement between Majid Al Futtaim Fashion LLC and the fashion brand Liz Claiborne. The agreement allows MAF Fashion the ability to distribute many of Liz Claiborne's labels -- Mexx, Lucky Brand Jeans, Liz Claiborne and Monet & Co -- throughout the Middle East, Pakistan, North Africa and the Levant regions.
There are many advantages in partnering with other companies, including gaining access to marketing and distribution channels, gaining access to the other partner's knowledge of the other market, and lowered production costs. However, there are cons as well, including differences in culture, different decision-making processes, and the extra time spent by executives to develop the venture.
Source: Mena Report
» Fashion Integration from TheRunwayScoop
Just when you think you can't grow anymore, you decide to join forces with another company and have some fun in the process. I'm seeing it more and more now, this integration of fashion with other business ventures. I talked... [Read More]
Tracked on: March 29, 2006 5:39 PM | Permalink to Trackback