I've always admired Angelina Jolie, not just for her fashion sense, but 
the way she carries herself as a person and her involvement in humanitarian efforts. She's a beauty in more ways than one, despite what others may say about her (pure speculation and gossip - who really knows anything?)
Now Angelina is the new face of St. John. I never was one to pay attention to St. John for the mere idea that the clothing was for "older" women. Somehow, seeing the clothing on Angelina...now I pay attention. Perhaps a change in target market?
It's funny how a simple move like that can shift your thinking about a brand...
» St John's Core Customer is Unhappy from TheRunwayScoop
A headline at The New York Times is telling St. John to "Act Your Age". Awhile ago I briefly talked about how the company made quite a move making Angelina Jolie the "new face". I look at the St. John... [Read More]
Tracked on: May 26, 2006 10:06 PM | Permalink to Trackback