In the world of fashion we all strive to be cool and to be well, be 
different. Isn't that what fashion is about, an expression of yourself? If you're a t-shirt wearer that may be somewhat of a challenge. Well, enter the world of customized t-shirts. One such company, T-Shirt Deli, allows you to create your own t-shirt with your own slogan. You even order the shirt deli style and the shirt is wrapped in butcher's paper.
The Footpath Zeitgeist has this to say about this latest trend in customization:
"...the new "things" being done with t-shirts are succeeding because they create new spaces that manage to make the t-shirt simultaneously special and generic..."
I like the whole idea of "custom" fashion. Being able to design and create your version of a product provides added value, plus it brings out the creativity in each of us. Celebrities get to do it with fashion designers, why can't the masses join in as well?
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