If you look up the word "fashion" in the dictionary, I bet you'll see a 
picture of Giorgio Armani next to the definition. At 71 years of age, the man looks pretty darn good - don't you agree? I guess having a few billion dollars will do that to you!
Like Donna Karan, Giorgio Armani made a name for himself by providing conservative and high quality clothing - of which many people think isn't avant-garde enough.
Why change your style to conform to everybody else's idea of fashion?
Lynne Kiesling of Knowledge Problem comments on Armani's success:
"I think one reason the Armani brand is still such a valuable intangible asset is his attention to careful, intelligent brand extension. Keep a core vision and a core image, and apply it in new ventures."
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