We all know Lacoste as the brand with the crocodile logo - a company 
that has come a long way since its beginnings back in 1933. Famous for its polo shirts and preppy wear, Lacoste has found a way to reinvent itself.
At the Lacoste's New York Fashion Week back in February, models strutted down the runway wearing boots, shearling jackets, and leather porkpie hats.
The new look of Lacoste came about after the takeover of Robert Siegel as CEO. He changed the brand's image from nonluxury to high-end fashion and invested in better quality material to make the clothing.
Looks like the company is going to last another seventy years!
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