A brand that's been around for ages, Levi's doesn't stop moving. The 
company has come out with a new campaign which is all about keeping life authentic and being true to your style.
It's funny I should come across this article about Levi's because just the other day I was thinking about what they were going to come up with next. I know I have a pair or two of Levi's hidden away somewhere...
After 153 years, Levi's is still a privately held company, but discloses its financials because some of its debts are publicly traded. For the first time in eight years, the company has reported a fourth quarter profit. In 2005, the company's sales totaled $4.13 billion, up 1% from the previous year.
Source: Mercury News
Well, whatever Levi's does next, I have to admitt their jeans are the most comfortable ones I ever put on. I still have a pair from colledge and (on my thin days) I enjoy wearing them. So casual, and easy! I think that jeans became much dressier in the last couple of years, so this takes me back to time when things were easier...if you know what I mean.
Posted by: Ivy | April 6, 2006 8:36 AM | Permalink to Comment