« To All Fashionistas: Read to Succeed | Main | Since We're On the Subject of Clothing Sizes... »

Apr30
Plus Size Clothing Sees A Boost In Sales

Well, it's about time someone realizes that plus size women spend money too!  It's been reported that from March 2005 to February 2006, sales of plus-size women's clothing rose about 7 percent to $19 billion. 

The plus size market was certainly underserved in the past, but is now being recognized by retailers such as Wal-Mart, Gap, and Old Navy.  A spokeswoman for Wal-Mart says that the company is adding more racks for plus-size apparel and will be merchandised with all the other sizes.  No longer will women's clothing be segragated!

Read more about this here...


5 Comments/Trackbacks




Oh, separate is NOT equal!

Good for Wal-Mart and these other companies who are genuinely addressing the needs of the plus size woman. One day maybe we'll find that it's "normal" to be able to shop at any clothing store, whatever size you are!

What is "normal" anyways? I never really liked that word! Who's to say that a size 6 or 8 is "perfect" pr "normal"?

Well, at any rate, I'm glad that retailers have finally realized that not everybody wears a size 6!

» Plus-Size Clothing and Marketing from TheRunwayScoop
Jen of Plus Sizes Lingerie Store Blog left a comment today on my post "Plus Size Clothing Sees A Boost In Sales".  So, naturally, I went to check out her site to find out more about Jen's business.... Well, upon... [Read More]

» Last Year in The Runway Scoop History from TheRunwayScoop
It’s nice to go through the archives once in a while to see where I was last year and to read my thoughts.  Have I grown much since last year as a person and as a blogger?  I think every... [Read More]

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