Tommy Hilfiger made an appearance at the Global Retailing Conference 
in Tucson, Arizona on Friday where the Arizona Daily Star interviewed him. When asked what strategies or concepts worked for him in regards to staying competitive in a global retail marketplace, Hilfiger answered:
" Being rooted in pop culture is really important. Just dressing celebrities is really not enough. But using the right celebrities in advertising, using the right celebrities in promotion and dressing music stars for their tours is important because fans look up to these celebrities and want to look like them and want to dress like them. Innovation in terms of quality, shape, fabrication, make, is always important to keep yourself ahead of the pack. "
I wasn't aware that Tommy Hilfiger was selling his company, but after 20 years, I would assume it would be time for a change. He said his reason for selling was to be able to do business as a private corporation. He will still remain chairman and designer for the company.
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