Gap Inc. announced plans of expanding into an online footwear division
this coming holiday season. Capitalizing on the continued growth of the online footwear market and the company's own increasing online customer base, Gap is confident that it will be successful in this new venture.
"The highly fragmented, rapidly growing online footwear market offers a tremendous opportunity for Gap Inc to leverage our expertise in e-commerce, merchandising and marketing to deliver a distinct fashion point of view," said Toby Lenk, President of Gap Inc Direct. "Customers will be able to put together complete looks online from head to toe."
Source: fibre2fashion.com
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