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May 7
JCPenney's Ad Campaign

I was in the coffee shop today leafing through the Sunday newspaper with the million and one ad inserts.  One particular insert caught my eye.  I haphazardly flipped through it looking at all the fashionable outfits, not paying attention to the company who produced this leaflet.  It was after I looked through it did I notice that the company that was having this fantastic sale of very cute clothes was JCPenney - which proves my theory that you can look great in anything and it doesn't really matter where you bought it.   

I have mentioned here before that Penney's is doing a makeover of their women's lines in hopes to bring in more fashion-conscious spenders to their stores.  I'm curious to know if their ad campaign is working or not.  Perhaps I have answered my own question - I looked in their ad brochure, didn't I? 

On another note, JCPenney will soon be offering Sephora cosmetics in their stores this coming fall. 


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