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May30
Levi's Revamps Website

Levi's has revamped their website and I'm diggin' it...and diggin' into the archives where you can find these interesting holdings (taken from the website):

  • The "XX" - the oldest pair of 501® jeans in the world, from c1879
  • 10 pairs of jeans from the 19th century
  • A pair of jeans from 1938 that towed a car
  • Denim jackets redesigned or decorated by Elton John, Queen Latifah, Yves St. Laurent, Elizabeth Taylor and others
  • A pair of jeans that prevented a child from being burned
  • Letters from Cary Grant, Henry Kissinger, Clint Eastwood,
  • Lady Bird Johnson, and silent-movie cowboy William S. Hart
    A one-piece garment for women called "Freedom-Alls" from 1918
  • A denim tuxedo jacket made for Bing Crosby in 1951
  • A jacket and pair of jeans signed by The Rolling Stones

I also read an article about Levi's and a man who spent 109 days in solitary confinement in a Cuban jail...wearing his Levi's.  This is what he said:

"I highly recommend 'Mr. Levi's' to anyone who is confined or travels a lot. As for everyday wear, I think the above statement is proof enough of the durability."


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