I was reading an article about Tommy Hilfiger and he said something quite compelling:
“The secret of fashion is you design something that pushes the right buttons. It’s comfort, it’s fit, it’s quality, it’s attitude. It is surrounding the brand with the right vibe. I think that attaching ourselves to pop culture the way we have has given us a tremendous edge. I like to link it with FAME – fashion, art, music, entertainment. When we link that together, it is really the spice of life. It is what makes the world go around, it makes the clock tick. It’s Hollywood, it’s entertainment, it’s celebrity. It’s all of that attached to a brand, to pull the brand forward. Otherwise a brand is a brand. Without some sort of edge, it becomes plain vanilla, almost boring.”
I wouldn’t say that fashion necessarily makes the world go round, but other than that, I have to agree with him…
Read more of the article here…
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