After reading about the change in color of the Gucci uniform from black to brown, I'm reminded of something I read somewhere (can't seem to remember) that said salespeople who wear blue suits tend to sell more than people who wear any other color. It's funny how something as simple as the color of your clothes can affect your customer's perception of you or your product/service.
Could this possibly be true? I'm sure there are many psychologists out there that can tell us about the psychology of color. If you're a salesperson in a retail store, I challenge you to test out this theory.
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