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Jun29
Kathleen Fasanella Answers One of The Big Questions

I know many of you have dreams of making it big in the fashion industry and are probably wondering how much you can make the first year your line launches.  Kathleen Fasanella of Fashion Incubator gives an example of Dorian Lightbown who had been designing for Sigrid Olsen for 16 years before launching Nic & Zoe.  In regards to Nic & Zoe being picked up by 600 stores, Kathleen says this:

"You're only able to do that if you have a lot of credibility. In other words, her samples didn't just look good, she had 16 years of credibility; her sell through is estimable as she's a known quantity to her stores. Likewise, she had the back of the house covered in that she partnered with Telluride Clothing Co to produce the line."

Read more of Kathleen's post here...


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