« Letting Go Of Fashion Judgments | Main | Saks Brings Back the Petite Department »

Jun22
Retailers and Trendy Fashion

A story at The Washington Post brings up the subject of volatile teen fashion. If you're a retailer who changes you're inventory too quickly or too late, you could lose out in sales.  The article emphasizes the new look of skinny jeans and wider and longer tops. Companies like Abercrombie & Fitch, Gap, and BeBe are adopting this look while companies that cater to older women will most likely stay with their core styles.  This is usually the case with fads anyways. 

Kurt Barnard, the head of Retail Forecasting Group says this in the article:

"Teen customers belong to a certain breed which is completely unpredictable....Today you may find a company that is wallowing in sales and tomorrow those very same customers won't remember a store exists." 

So, what I took away from the article is that your timing must be perfect when rolling out these new styles.  Too bad we don't have crystal balls...


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Letting Go Of Fashion Judgments | Main | Saks Brings Back the Petite Department »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    Featured in Alltop
    Stats:

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    News from Know More Media

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    TheRunwayScoop is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb