Awhile ago I mentioned Second Life, a virtual playland where you can
literally have a "second life" and make some money while you're at it. Many digital fashionistas have set up shop in Second Life and now the fashion retailer, American Apparel, has taken advantage of this new venue for marketing by opening up their own virtual store. Although the company just opened up a couple weeks ago and isn't making that much money (the goods sell for $1), the idea makes for good PR.
American Apparel is a Los Angeles based company that manufactures their clothing here in the U.S. I wouldn't mind working for them! Take a look at their benefits (taken from the website):
"...paid time off, affordable healthcare for them and their families, company-subsidized lunches, bus passes, free ESL classes, on-site masseurs, free parking, proper lighting and ventilation, and the most up-to-date equipment (be it the latest cutting machine or software). We are continually striving to improve the work environment...."
With over 100 stores around the globe and more in the making, it looks like American Apparel is pretty much set to take off in the fashion world!
» Virtual Fashion Runway Shows...What's Next? from TheRunwayScoop
In a search for an interesting fashion runway show to post here, I discovered this trailer for a Sims virtual runway show. Ok, I've been a little bit out of touch with virtual games, but a simple Google search showed... [Read More]
Tracked on: July 26, 2007 11:31 PM | Permalink to Trackback