I am doubly thrilled upon discovering this news! First, Jordache jeans 
are coming back! <Cartwheels...happy dance...another cartwheel...> Being a fashionista that grew up in the 80's, my first pair of "designer" jeans were Jordache jeans and I rocked them until they grew white in the knees from so much wear and running/crawling around as a kid.
I am also happy that they are using a Supermodel in their campaign - the illustrious Elizabeth Hurley. “We are thrilled to be working with Elizabeth Hurley,” said Liz Berlinger, president of Jordache Enterprises. “With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman.”1
While I personally would not call Hurley a Supermodel, she does transcend the actress as model stereotype b/c she is actually interestingly beautiful and this ad looks amazing.
Posted by: Camille C | July 28, 2006 9:51 AM | Permalink to Comment