Fashion Industry discussion, review, analysis, news, and information

There's talk that Old Navy will be testing out higher price points to make up for lost sales since the end of last year.  Big wigs at Gap Inc. are shaking in their suits trying to think of ways to entice customers back into their stores. 

Well, for one thing, raising prices will only have this fashionista walking out of the store.  How can you build a brand that boasts great prices, then turn around and try to be like everybody else?  May as well just turn all the Old Navy's into Gaps now, right? 

I've browsed through Old Navy and what I see is boring clothes.  My advice is....Get new designers. Read this previous post too: Old Navy Needs A Better Ad Campaign