H&M is capitalizing on the futbol/soccer excitement by making Italian super-
soccer star, Paolo Maldini the new face for the fashion brand. Clad in super chic and masculine threads, Paolo looks like a natural. The clothes are set to hit the stores next month, just in time for the fall season. (Well, for Southern California, not quite fall yet!)
Margaret van den Bosch, H&M's head of design told Fashion Week Daily: “Paolo Maldini’s style is self-assured, relaxed, and chic. His style is about classic favorites that can be mixed and matched in an infinite number of ways, evoking a masculine, nonchalant elegance.”
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