This is just my humble opinion, but when a company has a poor 
marketing or advertising strategy then it most likely will not succeed in business, right? So when I read about Charlotte Russe selling their Rampage Stores to Forever 21, I thought - Well, it was due time. Rampage is a long ago brand that didn't seem to move forward in terms of creating a presence in the fashion industry. When was the last time you heard about Rampage? I don't think I've seen one piece of advertising in any fashion magazine in quite some time. If you do a Google Blogsearch on "Rampage Clothing", you'll get about 3,500 posts about the company. Now do a search for "Guess Clothing" and you get over 200,000 posts!
By no means am I a marketing or branding expert, but perhaps the company should have been just a little more agressive in their marketing campaign. Perhaps an ad on MySpace may have helped being that so many young fashionistas roam The Space?
Feel free to ad your two cents...
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