Jeffrey Lubell, CEO of True Religion is featured in the August 2006 issue of Entrepreneur Magazine. The company got off to a slow start back in 2002, but Lubell realized that one sure fire marketing approach that never fails to get people talking: giving his jeans away for free. Lubell says, "The best ad we have is for people to see how the jeans actualy look on the body. An ad in a magazine gets thrown away after a while, but you wear a great pair of jeans forever." 
Speaking of True Religion, the company is making plans to open up shop in Miami this holiday season. The 2,000 square feet store will be located on Collins Avenue and will carry the entire True Religion clothing line, including men's, women's, and kid's apparel.
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