I just read this article about "size deception in fashion industry" and I just knew that this was happening! Here's a tidbit from the article:
"Campaigner for a national standard of clothes sizes, Daisy Veitch, said incorrectly labelling clothes sizes is common and an effective marketing ploy to boost sales.
A size 10 can be as big as a 12 or as small as an eight, she told the paper.
'There's even a term for it - vanity sizing," she said.
"So, instead of the size tag representing actually what size the garment is, it acts as a marketing tool to try and encourage you to buy the garment by making you think you're a smaller size. It's just appealing to your vanity, really.'"
That gets my blood going! The tricks that fashion companies will do to get you to buy from them. I can tell you that Gap is guilty of this. I wear a size 4 in Gap clothing - knowing full well that I'm a size 6 or 7!