An article at post-gazette.com says that American Eagle Outfitters (AEOS) is looking to spread its wings and take on a whole new audience. The concept is called Martin + Osa and the new audience is in the target range of 25-40-year-olds. The first store is due to open up next month.
Just like I asked about Walmart - Will it work? Taking on a new brand is 
nothing new to many fashion retailers. Gap, Abercrombie, Neiman Marcus, etc. all have done it. But with a market that is already pretty saturated, will American Eagle have a compelling story to tell that will make us want to run out and buy their clothing?
Aren’t we overwhelmed with what’s already out there?
Read more of the news article here...
As always, I welcome your thoughts!
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