John Jantsch of Duct Tape Marketing did a mini-interview with Kate and Andy Spade which is worth listening to if you’re a Kate Spade fan - which I am. I have to admit that I wasn’t too wild about those plain boxy bags she first came out with, but I like the fact that she simply designs what she likes. There are women out there who won’t hesitate to drop $200+ dollars on a plain purse. I sold them like crazy 
when I worked for Nordstrom.
What I am a big fan of is the Kate Spade ads like the one pictured here. It’s not exactly the most exciting ad, but it's that portrayal of being girly and just having fun that makes it appealing. I also talked before about the one ad with the dinosaur in it... Just an example that creating ads doesn’t have to cost a fortune!
» This Week in The Runway Scoop History from TheRunwayScoop
I reflected on the past year and a half blogging here at The Runway Scoop and thought I'd share some of my thoughts from last year at this time. Have I changed much? Let's take a look:Is the Fashion Industry... [Read More]
Tracked on: August 28, 2007 12:10 AM | Permalink to Trackback