I just read about Kohl’s (KSS) collaboration with Vera Wang to create Very Vera, a line of merchandise to be sold exclusively at Kohl’s. The store will carry sportswear, intimate apparel, handbags, accessories, footwear, linens, and towels which will be designed by the uber-designer herself and will debut in fall 2007.
I’ve only been to Kohl’s once, but was impressed with the great deals 
that they have on clothing. Their stores remind me of a Mervyn’s or JCPenney’s, except with a better selection of fashion.
"We are excited to partner with Vera Wang, a renowned designer, fashion icon and celebrity," said Kevin Mansell, president of Kohl's. "Vera Wang brings a wonderful feminine design sensibility to her work. The Very Vera by Vera Wang premium collection is modern and addresses the fashion demands inherent in today's female shopper. This will be a strong addition to our portfolio of exclusive and national brand offerings, and it is another great example of how Kohl's continues to differentiate itself in the marketplace."
Related Post:
Vera Wang Tells Us How She Works
Source: fibre2fashion.com
Photo Credit: Robyn Twomey
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