Saks (SKS) is taking a more “playful” approach - with their new ad campaign which is set to launch next month. Instead of elegant black and white photography from previous campaigns, this one will definitely have you thinking “What the?” For instance, below is a graphic of a satchel that portrays a woman holding a whip and two men in chained or handcuffed? Hmmmmm..... If that's not going to create a little buzz and perhaps a few complaints....
Well, the new campaign is called “Want it!” and promises a little 
something for everyone. It will spotlight women’s pant suits, men’s pea coats, leggings (!) and men’s knit sweaters. I guess the leggings would be for the naughty girl with the whip! Know More about it at The New York Times...
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