We all know that the “sex sells” concept has been going for ages in the marketing arena and I thought I had seen all that there is to see. Apparently, not so. I just read via the Los Angeles Times that a clothing company in France is using pornography to sell their products. Yes, they are getting down and dirty - literally.
The company is called Shai and they’ve taken advantage of the uncensored internet by using these racy videos to lure buyers in to check out their apparel. The website is getting quite a bit of hits - no doubt - but it’s too early to determine if the campaign will bring in the sales.
If you’re going to do that type of advertising for clothing, why not just go into the porno business while you’re at it? That would make more sense to me...and you’d probably make even more money that way. Not that I’m an advocate for porno, however! I think our society is out of control when it comes to using sex to sell anything. However, as long as perverts keep buying into this notion, it will continue. And we wonder why twelve year olds are dressing like hookers these days! Our society is so used to seeing half naked people in ads that it’s nothing to us anymore. It’s standard...it’s the norm...and it’s sickening...
Any thoughts on this?
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