“…41 percent of those polled typically spend more than $100 on each denim purchase. Nearly one in three (30.9%) spend between $50 and $99, while more than a quarter (28.2%) spend less than $50 on a pair of jeans.
When it comes to purchasing denim, women are willing to spend a little more for their favorite brands. The majority of females (68.4%) age 17-26 typically spend between $50 and $150 on jeans, though more than one in ten (12.5%) will spend upward of $150. Men, on the other hand, prefer to spend less on their denim choices, with nearly half (41.3%) of those polled typically spending less than $50 and one in four (26.1%) spending between $50 and $99.”
When it comes to purchasing denim, women are willing to spend a little more for their favorite brands. The majority of females (68.4%) age 17-26 typically spend between $50 and $150 on jeans, though more than one in ten (12.5%) will spend upward of $150. Men, on the other hand, prefer to spend less on their denim choices, with nearly half (41.3%) of those polled typically spending less than $50 and one in four (26.1%) spending between $50 and $99.”
I would fall in the category of people who spend less than $50 on a pair of jeans. I still don’t have a pair of premium jeans only because I think, well, I could have one pair of “really nice” jeans or I could buy a pair of jeans, a top, and perhaps even a pair of shoes too!
Sidebar: I had no idea who they were referring to when they said “Gen Y”, so I checked out Wikipedia for a definition. It’s very weird to me that we have all these names for generations…Must we be always putting a label on everything?
You are a genuine breath of fresh air! I, as you know, don't have $100+ jeans either, although I've been thinking about it alot more lately. I just cannot justify the cost per wear.
Thanks for sharing the research. I think it's interesting, but I don't really have time to look for it myself.
Posted by: Rebecca | September 5, 2006 11:41 AM | Permalink to Comment