It's Official: Macy's Takes Over Marshall Field's

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Sep10

September 10, 2006

Know More: Fashion Controversy, Retailers 2.0, Fashion Controversy

The Macy’s takeover of Marshall Field’s was official yesterday and there have been quite a few visitors visiting The Runway Scoop from an article I wrote not too long ago titled “Marshall Field’s Fans Protest”.

People in California, from what I know, aren’t that saddened by Macy’s taking over Robinson’s May. To me they were about the same in terms of customer service and product offerings. I’m not really sure what the big deal is about Macy’s taking over Marshall Field’s, so I did some checking around and found quite a few opinions regarding the “takeover”. Andy Martin of Political Gateway probably says it best.

Some people wonder why Macy’s can’t just keep the name “Marshall Field’s”. I don’t know what difference that would make – it’s still going to be owned by Macy’s!

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2 Comments/Trackbacks

i've lived in chicago for 5 years and i can understand why. marshall fields is grand old department store that predates macys. it's an institution itself. there is brand loyalty. it's like changing harrods' name to macys and finding everything in it as generic as macys.

Posted by: shopdiary | September 12, 2006 5:19 PM | Permalink to Comment

I don't get it, why the name change!!! Marshall fields is a part of chicago history!!!

Posted by: Anonymous | May 10, 2007 11:48 AM | Permalink to Comment

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