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Sep12
Wal-Mart Rocks the Runways
Maria Palma September 12, 2006
Know More: Fashion Shows, Retailers, TheRunwayScoop.com/Google 2.0, TheRunwayScoop.com/Google
Guy Trebay of The New York Times has an article on Wal-Mart’s (WMT) fashion and their show that took place on the rooftop of Times Square.  Here’s a snippet:

“New York still makes legitimate claim to the title of fashion’s capital, an assertion borne out by the 200 or more shows that will be staged here through Friday in warehouses, theaters, clubs, deconsecrated synagogues, boutiques and, of course, the Bryant Park tents.

But the realities of the marketplace increasingly suggest that the role the city plays in fashion may be quietly shifting from creative incubator to stage set for marketing hype. Now that Seventh Avenue has effectively relocated to Sri Lanka or Romania and fashion information is communicated virally, the notion of runway shows pitched to what one industry executive calls “the elite 500” will soon come to seem archaic and quaint.”Wal-Mart Rock the Runway Show.jpg

I would say that in today’s world the internet is the fashion capital of the world.  At the touch of a button you can view collections and runway shows in your pajamas at home.  Who needs to go to Fashion Week in New York?  (I do!  I do!) 

Anyways, Trebay goes on to talk about this “democratization” of fashion, how Wal-Mart’s fashion is relatable to many people of America, and the “dissonance between the extravagant stuff that tends to excite press and buyers throughout Fashion Week...”

Read more of the article here..

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