“Lyric jeans is a music inspired premium clothing line involving lyric content on jeans, denim wear, and accessories. Each pair of jeans reflects the personality, style and flare of the recording artist and song through its design. With the vision of fusing the world of music with fashion, the company employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.”
Jeans are probably a multi-billion dollar industry with so many companies out there selling them. The question has come up whether or not this company has a chance to compete in this industry. My thoughts are that it’s not “just another jean company”. Jeans have always been a great canvas to display creativity. I’ve decorated jeans with patches, paint, and even bleach! If fashion is an expression of who you are, why not express those songs through this medium that have meaning to you as well? It’s definitely something different.
So, what do you think? Does this company have a chance of surviving? Would you buy a pair of Lyric Jeans with your favorite song on them? I welcome your thoughts and opinions!
Pictured here is Kelly Clarkson wearing a Lyric Culture t-shirt at NASCAR. Cute haircut!
I would buy the product if
1. The jean had a good fit
2. The Lyric's did not quickly wash out so they did not look good.
3. The idea sounds like it could be good. The product would stay hot if the music on them was "in"
Posted by: jon | October 10, 2006 1:11 PM | Permalink to Comment