This has nothing to do with the article about Neiman Marcus’s growth, but here in San Diego I’ve seen Neiman Marcus billboards and ads promoting their chocolate. It shows a model wearing a red fancy dress with red gloves posing while holding a piece of chocolate. Sure, it’s an eye-catching billboard only because of the color, but it’s not compelling enough for me to say, “Wow, I must go buy that chocolate at Neiman Marcus!” Isn’t Neiman Marcus’s core customer after the fashion anyways? Do they really think they can make alot of money from the chocolate ads? However, I do have to say that their chocolate dipped potato chips are scrumptious!
Comment Preview