Fashion Industry discussion, review, analysis, news, and information

You make an excellent point. I'm a retail store manager and visual trainer. My company realized, in the past year, that how product is displayed and presented has a lot to do with how well it will sell. Merchandise displays have to present the company's complete belief in the product. If the company doesn't believe it or buy into it, then the customer certainly won't.

Walmart also is not known for being a design pioneer. Look at Target. They had established themselves as pro-design early on which gave thme the clout to get famous designers on board like Cynthia Rowley and Isaac Mizrahi. Target also has Go International where they promote fashion designers from overseas. Walking into a Walmart you don't get the feeling of design. The experience is not as compelling as Targets.

Manta and Stephanie,

I agree, Walmart and its visual merchandising has never been their forte to begin with. They're main thing is to sell in bulk. The experience for me has always been to get in and get out. Walmart definitely needs a different strategy... Thanks for reading!