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Dec 9
Pricey Jeans Get Even Pricier
Wow, and I thought that $150 was pricey enough to pay for a pair of jeans.  I just finished reading this Forbes article titled The World’s Most Expensive Jeans in which they talk about the much coveted bejeweled jeans by Roberto Cavalli (price tag: $1,185).  Or what about the $4,000 pair of APO jeans which are made with silver, gold, or platinum rivets and diamond-encrusted buttons?    
Roberto Cavalli Jeans
I used to wonder who on earth would pay that much for a pair of jeans, but I forget that duh, there are millionaires (x10!) in this world!  Obviously these jean makers are making money - otherwise they wouldn’t stay in business, right?  As long as there is demand for it...

So, what’s next for this growing market?  Any thoughts?  

3 Comments/Trackbacks




That's crazy! Would you even want to spend that much for a pair of jeans if you could?

But I suppose you wouldn't have to sell too many pairs to make money. Just think of the mark-up!

Next up? I have no idea. What about silver pinstriping?

Rebecca,

Hmmm...silver pinstriping - sounds like a novel idea!!

» Premium Denim Brands Expand Into Other Markets from TheRunwayScoop
Recently I read an article about how premium brand denim companies have been expanding into other markets to include accessories, eyewear, and even the hotel industry. Perhaps this could be the cause of Gap’s current issues, but nevertheless, we ... [Read More]

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