The fashion world tells us that they will continue to use celebrities in their advertising and marketing because celebrities make more money for them. Sounds like a game of pimps and hos where the fashion industry is pimping these celebrities - dontcha think? The celebrities fall for it because they’re getting paid through free swag. But then, maybe I’m just jealous because I can’t get free stuff ;) If you're getting paid to endorse a company, at least remember what company you're endorsing!
But on a serious note, if you are a fashion company just starting out, I have a question for you... Are you going to be a leader or a follower? Are you going to think outside the box and try a different approach to marketing your company?
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Making Your Own Fashion Trends
A Fashion Designer’s Duty
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Tracked on: January 31, 2007 12:37 AM | Permalink to Trackback