If you're a European-based beauty or apparel brand looking for some press coverage here in the U.S., it may be a bit more of a challenge to get some buzz than it is in Europe according to Amy Bailey of Pierce Mattie Public Relations. The reason is quite simple. We just have too much competition going on here in the U.S. Fashion and beauty editors are inundated with products on daily basis. But don't let that discourage you from launching your company over here. Amy offers some tips: 
1. Don’t box yourself in just to the top fashion magazines. Meaning hit up broadcast.
2. Pitch the top 50 newspapers, they speak volumes and will help drive your story.
3. Don’t have European expectations. If Cosmopolitan only covers beauty products that are under 49.00 and your newest launch breaks the bank, be reasonable.
4. Distribution equals contribution from the press. In Paris if your brand is at one or two stores than you will get French press. In America if you’re only sold in one store, chances are you will not get much press at all in the national glossy books. You have to be in all 50 states to generate that national coverage that you feel you deserve like in Europe.
Amy forgot one important tip...Find somebody who knows somebody who knows somebody in Hollywood who knows a big actor/actress to endorse your product ;)
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» Public Relations in the Fashion Industry from TheRunwayScoop
If you've worked in the fashion industry for awhile now, you've probably had your run-ins with PR people - some of them not so nice and very protective of their clients. The behavior is understandable since there are some roguish... [Read More]
Tracked on: September 16, 2007 3:58 PM | Permalink to Trackback