This is an example of how desperate old media is when it comes to getting advertisers....
A man conned a Swiss media company to publish a two page Gucci ad he created himself. Perhaps this is his way of getting the attention of Gucci, but either way I have to give him props for doing something as bold as this. 
My question is - why would a publisher print an ad without receiving payment first? I can see if Gucci and the media company already had an established relationship - and maybe they did (this article didn’t state). With an offer like $50,000 I guess it may be hard to turn down.
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