Leher Kala, the writer of the article also questions why sponsors aren’t so quick to jump at the chance to be associated with the fashion week. The reality of it is - you’re not getting high profile people to attend these events. Perhaps if you had someone like Anna Wintour attend the event, I’m sure you would have a flock of followers making the trip to India. Then maybe advertisers would consider sponsoring the event. Wherever the celebrities are is where the money goes. I wish that wasn’t true but that’s just the way the cookie crumbles.
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