Fashion Industry discussion, review, analysis, news, and information

Many fashion retailers have tried to woo the mommy’s of the world and there’s one company who believes that it will succeed.  Bloomingdale’s.  With the recent announcement of Gap closing their Forth & Towne stores, you only wonder if Bloomingdale’s will have the patience to serve the 35-year-old woman.  

Bloomingdale’s has come up with a store within a store boutique called Quotation - a concept for the “yummy mommies”.  This is the term that Bloomingdale’s execs came up with to help women who don’t want to dress “too young” but at the same time don’t want to look “too old”.  

Will the company succeed at serving this niche?  Time will only tell...

Source:  BusinessWeek Online