It’s interesting what you learn just from looking at some words on paper. I once had my handwriting analyzed and the person who did it was right on about my personality. The same goes for your company logo. What font type you use says a lot about your company’s brand and how it is perceived by customers.
Natalie over at Coquette has some great commentary about the new Saks Fifth Avenue Logo and shares with us the new Kate Moss logo for TopShop. The font used for Saks tells me that this company has been around for awhile while Kate Moss’s logo tells me that this is a modern, yet playful and fun company.
For another perspective on fashion logos, check out the Logo Design Blog’s post, Trends in Fashion Logos.
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Tracked on: April 20, 2007 10:27 AM | Permalink to Trackback