Watch out whitey-tighties, here comes the men’s novelty underwear to save the day! According to this article over at The New York Times, entrepreneurs are finding a niche in the underwear business - and it’s definitely not your average underwear ;)
Some companies like AussieBum are even taking creative measures and enlisting YouTube to market their under-wares. Check out one promo below…
Well, it seems as if the guys are taking risks and having fun with this new “trend”. So much that white underwear sales fell 9.4 percent last year. Overall, sales of men's undergarments climbed 14 percent to $3.6 billion last year from $3.1 billion in 2004, according to the market research firm NPD Group (Source).
Find some inspiration in these pieces by Dolce & Gabanna...
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