contacting me on a daily basis telling me about a new product, brand, or website that just launched. It’s overwhelming, yet very exciting. Heck, I can even play dress up dolls online now - but I must say, it's more fun in real life ;) Anyhow, what I would like to see - and The Business of Fashion touched upon this - is to see the luxury goods industry embrace ecommerce. I still have yet to grasp the concept that selling on a website devalues your product or engaging in online conversation with your customers is taboo.
I agree.
The fashion retail world has been notoriously slow to embrace the web preferring to believe that customers won’t buy clothing purchases on-line. The opposite has proved true by the success of e-tailers like Zappos.com and shopbop.com. With the hectic pace of life today, I think shopping on-line makes perfect sense for some consumers.
In this weeks Crains New York Business an article discusses the push of Federated Department Stores, the parent company of Macy’s, to make it’s e-commerce site the “biggest moneymaker” for the company, overtaking it's Herald Square landmark as "biggest store in the world".
Posted by: Haute Concept | May 2, 2007 2:31 PM | Permalink to Comment