Fashion Industry discussion, review, analysis, news, and information

I was in Walmart the other day grabbing some fries from the McDonald's inside the store, when I glanced over at the women’s clothing department and noticed...nothing in particular.  There was nothing there drawing me in to the department.  What happened to all the great fashion merchandising they promised?  I thought to myself. 

Then today I came across this article which says that Wal-Mart still hasn’t seen much of a difference in sales since launching their latest fashion campaign.  Well, you can’t just bring in new merchandise without creating a compelling visual display - something that makes a fashionista stop dead in her tracks.  A visual so magnetizing that women walk into the department like mummies in a trance....

On a somewhat related note, you may want to check out the interesting thread over at StyleBites regarding WalMart and their advertisements in Vogue.  I think what we have to remember is that all types of women read Vogue - whether you’re a multimillionaire or a student with a $100 clothing budget.  

Also, Laura Ries of The Origin of Brands Blog says this in regards to Walmart’s focus on fashion: “...I am shocked to see them still beating that dead horse.”