Here’s something I’ve never seen before except in the art industry - a boutique that features one designer at a time and changes designers every 4-6 weeks. This new boutique, Den, is the third store in New York opened by Eddie Chai. Tim Yu of Cool Hunting got to chat with him about this latest venture.
I like the idea of going to a store and being able to see something different every month. This is also good for the designer because he/she can display pretty much all their products instead of being forced to show only a few pieces.
Den is located at 330 E 11th St between 1st and 2nd Ave in New York.
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