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Jul24
RLilly Tuckerwear and the Market For Teen Clothing

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My best friend's daughter walked out of Limited Too yesterday and I asked her what she bought.  "Two purses," she said shyly.

"Two purses!" I exclaimed with a raised eyebrow at her mother.  It started to dawn on me that this nine-year-old little girl was entering another phase in her life.  I don't know if I'm ready to see my little God-daughter grow out of her "tomboy" ways yet.  Now she's wearing lip gloss and buying purses!  Perhaps it was more of a wake up call that I'm actually the one getting older ;)  Well, next thing you know she'll be shopping for tween clothing online at places like RLilly TuckerwearRLilly%20Tuckerwear-thumb.gif

Kids just have it so easy these days.  Although I do love the experience of hanging out with friends and shopping for clothing at the mall, it's sometimes so much more relaxing just to be able to shop without all the extraneous distractions.  To have a colorful and interactive website like RLilly where girls could shop would also make it more hassle-free for the parents. 

Well, I'm surprised that the fashion industry hasn't come out with a big New York style runway show just for junior fashion.  According to this report by Mediamark Research, the top item that teens bought with their own money is clothing.


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