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In a search for an interesting fashion runway show to post here, I discovered this trailer for a Sims virtual runway show.  Ok, I've been a little bit out of touch with virtual games, but a simple Google search showed me that The Sims is one of the best-selling PC games in history.  It's a simulated game about life - pretty similar to the virtual community of Second Life. 

Well, now the Sims is going to have a runway show which is being sponsored by H&M.  The fun thing about it is that you can create a design and submit it to be included in the show. 

So, what's next?   Fashion designers creating virtual runway shows to sell virtual clothing to our virtual online personalities?

 

Related Posts:

Want a "Second Life" in Fashion?

American Apparel Enters Second Life

 

Resources:

Virtual Clothing by Pascal Volino & Nadia Magnenat-Thalmann