Earlier this year I wrote about designers being pimps and celebrities being hos when it came to fashion shows and celebrity endorsements. So, this article at Forbes [via The Budget Fashionista] comes as no surprise that celebrities are actually being paid to appear in the front row. Excuse my bland choice of vocabulary, but I think it's *stupid* that designers have to pay celebrities to sit in the front row. On the other side of the coin, I guess it wouldn't be any different than a celebrity being paid to appear in a commercial or ad...
However, the question remains: Does having a celebrity appear at your show actually bring in more sales? Is there a significant return on investment? Inquiring minds want to know...
Pictured here is Carrie Underwood and Eve at L.A.M.B. I don't know if they were paid or not to be at the show, but now it makes you wonder...{Photo Credit: Mercedes-Benz Fashion Week Newsgroup}
If you like this post, you might like this one: Is Fashion Week About Fashion or Celebrities?
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