Ralph Lauren was actually born with the name Ralph Lifshitz
- He doesn't know how to sketch and never attended fashion school
- Growing up in
Brooklynthe Bronx, Ralph Lauren actually wanted to be a movie star or ballplayer
- Polo's stock (RL) was added to the S & P 500 index last February
In February 2008 Ralph Lauren is planning to launch an in-house brand for J.C. Penney. This brand is named "American Living" and is targeting the 14-29 demographic. Some analysts say that Ralph Lauren may be getting off his high-horse when "less-than-Preakness-quality" brands are brought in.
What do you think? Should Ralph Lauren just stick with the brands he already has or do you think partnering with J.C. Penney may dilute the brand?
Update: I am obviously not good at reading my own chicken scratched notes. Thanks to the anonymous commenter who called me on my facts.
WHOA! You got it all wrong! Ralph grew up in the Bronx, not Brooklyn. And American Living is being targeted to an older customer who is more into traditional, classic looks.
Posted by: Anonymous | September 28, 2007 9:31 PM | Permalink to Comment